The conference talk programme is one of the very important aspects of IWINETC, staying true to our long standing history of putting together first class conference programmes with world class speakers, we have carefully selected talks to satisfy the varying interests and needs of conference delegates under the theme “Bouncing Back”
Conference Venue
The day and a half conference was held at the Lodge Wine & Business Hotel, R. de Serpa Pinto 60, 4400-307 Vila Nova de Gaia, Portugal.
Welcome from IWINETC, the Mayor of Gaia, Associacao de Turismo do Porto and Tourism of Portugal.
The call of Porto and North will be addressed as an invitation to visit and feel the uniqueness of this region. Be inspired.
Catch up on missed IWINETC sessions. Click on the talk title below to view Raquel's speaker notes:
The Porto and North of Portugal Wine Tourism Routes has been created with the aim of helping to boost sustainable tourism in the region by taking advantage of the huge potential of its vine and wine culture, associating it with the reputation and location of Porto and North of Portugal as a tourist destination. Discover the 4 territories included in the Wine Tourism Routes.
Chris and his team conducted surveys and focus groups with over 2000 travellers worldwide. Chris will share his findings so you can better prepare for the wine road ahead, post covid.
Catch up on missed IWINETC sessions. Click on the talk title below to view Chris's speaker notes:
Brands add value to products, services and experiences. In this context, they are more than names and symbols – they are assets that take time and efforts to develop. Brands´ value depends on awareness and image as well as on the rational and emotional engagement brands have with customers and other stakeholders.
This presentation aims at explaining how branding contributes to the differentiation of wine tourism and how it can be used as a source of competitive advantage both for the territories and the social and economic players.
Catch up on missed IWINETC sessions. Click on the talk title below to view Carlos's speaker notes:
The Alto Douro Wine Region, one of the most challenging mountain vineyard areas in the world, needs to find the right balance between a sustainable economic development (where tourism may play a very relevant role) and its status of UNESCO World Heritage Site, attributed in 2001. How is this possible to achieve?
Israel is an exotic wine destination. The Start-up Nation is an exciting combination of old and new, high-tech and low-tech, ancient and traditional methods, diversified and extreme weather conditions and entrepreneurial culture. Israel is famous for its world-leading agricultural R&D technologies and utilizes these to create innovative solutions for challenges caused by global warming. . Six wine regions, 400 wineries and several indigenous grape varieties - you’ll only find it here.
Catch up on missed IWINETC sessions. Click on the talk title below to view Guy's speaker notes:
How to manage when there are likely to be ongoing disruptions for at least another year.
Catch up on missed IWINETC sessions. Click on the talk title below to view Felicity's speaker notes:
3 diverse grape escape destinations were presented in this session:
Priorat & Montsant It is only 30km from north to south of Priorat and Montsant, with the hills of Montsant surrounding Priorat and creating a mini micro-climate within. Priorat & Montsant strongly contrasting terroirs and therefore great variety for the wine tourist.
Catch up on missed IWINETC sessions. Click on the talk title below to view Sinisa's speaker notes:
Grape Escape Destinations to Wine for in 2022 - Priorat & Montsant>>
Armenia 5 wine regions, over 6100-millennia-old wine heritage along with manifold testimonies of Armenian wine-centered culture are all over the country waiting for you to embrace them and explore Armenia through a glass of wine. We will travel across the Armenian wine regions to guide you on your things-to-do-and-see list.
Catch up on missed IWINETC sessions. Click on the talk title below to view Lilith's speaker notes:
Grape Escape Destinations to Wine for in 2022 - Armenia>>
Wine Roads of North Greece The WINE ROADS OF NORTH GREECE, one of the signature activities of the association “Winemakers of North Greece”, is an alternative tourism initiative quite unlike anything else in the country and an innovative way for any visitor, Greek or foreign, to discover wineries of northern Greece that are open to visitors while having the opportunity to explore the lush vine-growing areas of this part of Greece and experience a host of local cultural activities.
Catch up on missed IWINETC sessions. Click on the talk title below to view Alexandra's speaker notes:
Grape Escape Destinations to Wine for in 2022 - Wine Roads of Northern Greece>>
Digital experiences have found their home with consumers and this means traditional models of booking travel and tourism experiences have changed. More and more consumers are looking online but where they are looking constantly shifts. While word of mouth remains an important driver of sales, digital experiences are key. This session will look at the research around changing consumer behaviour and recommend practical strategies to capture (and recapture) digital travel and tourism seekers.
Catch up on missed IWINETC sessions. Click on the talk title below to view Judith's speaker notes:
Within the scope of the event IWINETC – International Wine Tourism Conference, Essência do Vinho promotes a masterclass that aims to convey basic concepts and framework related to the four northern regions of our country: Vinhos Verdes, Douro and Porto, Trás-os-Montes and Távora-Varosa, which are part of the Wine Tourism Routes of Porto & North of Portugal
This masterclass, held in English, it is intended to convey basic concepts on the characteristics of each of the four regions, framing them in a macro scenario of wine tourism potential of the Wine Tourism Routes of Porto & North of Portugal
The masterclass will also feature producers representing each one of the regions.
Vinhos Verdes: the light and fresh profile that the world recognises and the gastronomic and long-lived whites; the star grape varieties Alvarinho, Loureiro and Avesso; granite, rivers, mountains; manor houses and new wine tourisms.
Douro and Porto: the river and World Heritage Site; the magnitude of the landscape that man has carved out; the Port Wine and the exciting DOC Douro; the terraces and the old vines; the most exclusive wine cellars and wine tourisms.
Trás-os-Montes: the altitude and the mountain; the terra quente (warm land) and the old vines; austerity and character; clearing the geography and the great potential yet to be explored;
Távora-Varosa: viticulture and the Cistercian monks; the tradition of sparkling wines and the great potential for long-lived and differentiating white wines; the border line and the points of contact with the Douro.
A look at how technology and societal changes will impact on wine tourism and what do wine and culinary tourism operators need to be aware of and do to capture the opportunities
Catch up on missed IWINETC sessions. Click on the talk title below to view Peter's speaker notes:
Moderate wine consumption has become an integral component of healthy life styles. The increasing success and significance of wine-tourism is primarily connected with wellness tourism, especially the wine spa hotels and specific spa treatments utilizing grapes and the wine itself. In Hungary such developments have primarily taken place in the Eger, Villány, and Tokaj wine regions. My presentation will introduce the respective improvements and the related features.
Catch up on missed IWINETC sessions. Click on the talk title below to view Tamas's speaker notes:
Wine tourism is changing. The COVID-19 crisis has accentuated the shift towards active, engaging, and sustainable experiences. By combing data on travellers’ behaviours and best practices this presentation will show the new needs and elements to develop wine tourism experiences.
Catch up on missed IWINETC sessions. Click on the talk title below to view Roberta’s speaker notes:
A systematic literature review, from wine tourism publications since 1997 until 2021, correlating the past with the future trends, highlighting the main conclusions about what wine tourists have been looking for over the years and, what might they wish for the future.
Catch up on missed IWINETC sessions. Click on the talk title below to view Antonio's speaker notes:
Discover Canada’s most emerging wine destinations and their approach to wine tourism, from the Okanagan Valley to Prince Edward County, Ontario and Quebec Eastern Townships.
Catch up on missed IWINETC sessions. Click on the talk title below to view Kristine's speaker notes:
When Adrian Bridge opened The Yeatman in 2010 he made a presentation to The International Wine Tourism Conference called ‘Defining the Destination’. He presented the rationale behind the investment in a luxury wine hotel in Porto and how he hoped it would impact the city. Many people at that time questioned the logic and location in a town where leisure tourism had been limited. However, he was proved right and The Yeatman has gone on to win many awards and to become a destination in itself for luxury wine tourism.
Since then he has moved on to The World of Wine. This is another project of perhaps greater ambition as it is a new cultural and restaurant district of the city. It was the largest investment project in Portugal in recent years with over Euro 106 million being spent to transform an area of 55,000 m2 of the historic Port wine cellars into this new icon for Porto and Northern Portugal.
Adrian has long argued that a key to sustainable tourism is about content. This is particularly true of wine tourism where there is a tendency to open yet another tasting room without thinking about diversification of the offer and the way that visitors and consumers will be able to enjoy such amenities. It has to be about the total content offer of a region or district.
The World of Wine (WOW) was a project started in 2013 and opened in August 2020. The project has been led from the outset by Adrian who intends to share the story of the development of the project, the ambition and the key learnings. The ambition is to place WOW and the destination of Porto on the ‘bucket list’ of every wine lover.
Despite opening during Covid lockdown the early indications are for a great success.
Catch up on missed IWINETC sessions. Clic on the talk title below to view Adrian's speaker notes:
Follow the evolution of a Sustainable Winegrowing Certification Program from vineyard to bottle, and now winery experiences in an emerging wine region. Examine their use as an extension of the winery brand within the context of local and global marketing.
Catch up on missed IWINETC sessions. Click on the talk title below to view Andrea's speaker notes:
IWINETC 2021 Highlights and looking ahead to IWINETC 2022
Conference delegates are invited to participate in a superb full day wine tasting tour to the Douro Valley.
Schedule
09.00 Depart The Lodge Wine & Business Hotel
11.00 Visit of the Quinta do Seixo winery with tasting
13.00 Lunch at the “Olive Trees Garden”
15.00 Transfer to Vila Nova de Gaia
17.00 Visit of the Sandeman Cellars with tasting
Progamme sponsored by Sogrape.
15 places only.
Second superb one day wine tasting tour for confrence delegates to the Douro Valley.
Schedule
09.00 Depart The Lodge Wine & Business Hotel
11.00 Visit of the Quinta da Roêda winery with tasting
13.00 Lunch at the Vintage House Hotel
15.00 Transfer to Vila Nova de Gaia
17.00 Visit of the Taylors and Fonseca Cellars with tasting
Progamme sponsored by the Fladgate Partnership.
12 places only
