Connecting Your Winery or Travel/Tourism Brand to the Consumer

Understanding where a wine tourism consumer is open to encountering your brand is one of the easiest and yet most difficult things to get right. From understanding where receptivity to receiving a marketing message begins and ends, to identifying those opportunities within the marketplace, planning your route to market can suddenly seem less clear. In this session we’ll investigate the digital touchpoints your business could leverage, how consumers interact with those touchpoints and with brands, and finish with where consumer interaction may be headed in the future. This session is best suited to those businesses who are looking to develop a future-proof market approach and better understand the opportunities which are overlooked by many.