Dentro del mundo turístico, seguramente será el sector MICE el que exige un mayor nivel de especialización por parte de los prestatarios. Son muchos los componentes que diferencian este sector del clásico enoturismo vinculado al ocio vacacional. Analizaremos estos factores y expondremos algunos enfoques que pueden ayudarnos en la conversación tanto con clientes de empresa como con los operadores MICE
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