IWINETC 2025 Set to Blend Innovation, Business, & Networking in Czechia
IWINETC 2025, the premier global event dedicated to wine and culinary tourism, will take place on 26-27 March in the historic town of Mikulov, Czechia. Set against the stunning backdrop of South Moravia, the event will bring together international wine tourism professionals, thought leaders, and industry experts for two days of insightful discussions, networking, and immersive experiences.
With strong support from key figures in the wine and tourism sectors, IWINETC 2025 aims to highlight innovative strategies, market trends, and best practices for growing wine tourism worldwide. The conference will kick off with a Welcome Reception at Galerie Závodný, featuring remarks from Dagmar Fialová (Marketing Director of the National Wine Centre), Petra Korlaar (Deputy Mayor of Mikulov), and Vladimíra Brucháčková Závodná (Galerie Závodný).
The official opening of the conference on 26 March will be led by Anthony Swift, IWINETC Director, alongside esteemed Czech wine industry representatives, including Martin Chlad (President of the Union of Winemakers of the Czech Republic) and Petr Kubín (Director of Mikulov Chateau).
A Full-Bodied Programme of Expert Insights and Networking
Attendees will gain valuable perspectives from leading voices in wine tourism, branding, marketing, and business innovation. Highlights of Day 1 include:
- “Savour the Flavours – Destination Czechia & South Moravia” – Tereza Hofmanová and Martina Grůzová will explore how Czechia’s rich viticultural and culinary traditions create a unique wine tourism destination.
- “Wine Tourism to Build a Regional Brand” – Paul Wagner, a respected expert in wine marketing, will share insights on how to enhance the positioning of wine regions.
- “The Wine Tourism Transformation” – Robin Shaw will examine how wineries worldwide are evolving from tasting rooms to full-scale tourism destinations.
- “IWINETC Grand Tasting: Wines of Czechia” – A guided tasting led by national sommelier Klára Kollárová, offering a deep dive into Czechia’s indigenous and international grape varieties.
Day 2 will continue with forward-thinking discussions, including:
- “Blazing Trails in Wine Tourism” – Natalia Burlachenko will showcase how Wine Travel Awards foster connectivity and innovation.
- “Panel Discussion – How to Create Immersive & Memorable Wine Tourism Experiences” – A distinguished panel featuring Robin Shaw, María Adela Pereira Alvarez, Jochen Erler, Stefano Tulli, and Catherine Leparmentier Dayot.
- “Is AI Right for My Tourism Company or Winery?” – Judith Lewis will explore the opportunities and challenges of AI adoption in wine tourism marketing.
- “What We Get Wrong About Wine Tourism” – Paul Wagner will analyze common pitfalls in wine tourism strategies and how to avoid them.
Business Growth Opportunities at IWINETC B2B Workshop
In addition to knowledge-sharing sessions, IWINETC 2025 will offer attendees the opportunity to engage in one-on-one business meetings during the IWINETC B2B Wine Tourism Workshop. Designed to connect global travel agents specializing in wine and culinary tourism with industry providers, the workshop will facilitate strategic collaborations and business expansion opportunities.
Shaping the Future of Wine Tourism
IWINETC 2025 will conclude with a Closing Plenary Session, summarizing key takeaways and officially announcing the host destination for the 17th Annual International Wine Tourism Conference (IWINETC) 2026.
Registration for IWINETC 2025 is open, offering industry professionals a unique opportunity to explore the evolving landscape of wine tourism, forge meaningful connections, and gain actionable insights to drive success in their businesses.
