We are absolutely thrilled to announce Paul Wagner, a prominent figure in wine tourism education and marketing, as our first confirmed keynote speaker for the International Wine Tourism Conference (IWINETC) 2025!
Paul will share his extensive knowledge and experience at IWINETC 2025, scheduled for March 25-27 South Moravia, Czechia.
Paul’s impressive background includes studying sociology and education at U.C. Santa Cruz and classical guitar with Dona America Martinez at the Royal Conservatory of Music in Seville, Spain. With over twenty-eight years of teaching experience in Napa Valley College’s Viticulture and Enology department, he has also been a guest lecturer at universities around the globe and has spoken at more than eighty conferences. This will be his first appearance at IWINETC, the longest-running wine tourism conference in the world!
Paul’s notable literary achievements include co-authoring “Wine Marketing & Sales: Strategies for a Saturated Market,” which won the Gourmand International Award in 2008 for the best wine book of the year for professionals. The third edition of this book was published in 2019. His second book, “Wine Sales and Distribution,” also earned the Gourmand Award in 2019. Additionally, his 2020 publication, “Artisan Public Relations,” has received widespread acclaim. Paul’s podcast “Bottle Talk” with Rick Kushman was well-received, and his recent series of mystery novels set in the Sierra Nevada have been critically praised.
Don’t miss this opportunity to hear from one of the leading experts in wine tourism education. Paul Wagner’s keynote sessions, “Wine Tourism to Build a Regional Brand” on March 26 and “What We Get Wrong About Wine Tourism” on March 27, will offer valuable insights. IWINETC 2025, with the support of Czech Tourism and the South Moravia Tourist Authority, will be held at the historic Mikulov Castle in South Moravia, promising a dynamic and enriching experience for all attendees.
To register for IWINETC 2025, please visit this Registration Link>>
