We are absolutely thrilled to announce Robin Shaw, founder of Wine Tourism Australia and Vintuition as our third confirmed keynote speaker for the International Wine Tourism Conference (IWINETC) 2025!
Robin works with small and medium-sized wineries to help winery owners and regions develop their visitor experiences while her Vintuition programs focus on innovative sales training for cellar door teams, Robin will share her extensive knowledge and experience at IWINETC 2025, scheduled for March 25-27 South Moravia, Czechia.
Robin has over 30 years of experience in the wine industry across a wide range of roles, including GM of the Australian Wine Club, inaugural manager of Jacob’s Creek Visitor Centre, and management roles with the South Australian Tourism Commission, Winemakers’ Federation of Australia and Adelaide Hills Wine Region. She developed the Wine Tourism Toolkit for both Australia and South Africa, and the Growing Wine Tourism program for Wine Australia. She also lectures in the University of Adelaide’s Master of Wine Business program and leads global wine tourism study tours.
Robin’s industry insights and dynamic presentation style have led to her emergence as a highly regarded international public speaker and workshop facilitator. She has received multiple awards for her work educating the wine industry, including Wine Communicators of Australia Best Wine Educator in 2023 and the Wine Industry Impact Award for Tourism in 2019. She is a Churchill Fellowship recipient and was named as a Top 50 Star in 2023 by Australia’s Wine Business Magazine.
Don’t miss this opportunity to hear from one of the leading experts in wine tourism education. Robin Shaws’ keynote session, “The Wine Tourism Transformation: From tasting rooms to tourism destinations for profit and pleasure” on March 27.
The IWINETC 2025 event with the support of Czech Tourism and South Moravia Tourist Authority will be held at the historic Mikulov Castle in South Moravia promising a dynamic and enriching experience for all attendees.
To register for IWINETC 2025, please visit this Registration Link>>
